Though analysts have been notoriously wrong in the past, Goldman Sachs is predicting that Sony will slash the PS3 price tag by a $100 worldwide in October. This would be good news for gamers that have been holding back due to cost. Sachs analyst, Yuji Fujimori states, "The PS3 price has long been cited as high," noting that cutting the price of game consoles has historically quadrupled volumes. This would be a good weapon for Sony to use against Microsoft, as they are planning to release the newest addition of their well-received franchise, Halo 3 at about the same time (Couple this with a killer ap, like MGS 4 or FF XIII, and we should see systems flying of shelves during the holiday period--ed.).
The Sony PR and marketing machine, helmed by Phil Harrison, seems to paint a different picture however. Less than a month prior, at the 2007 D.I.C.E. summit held in Nevada, Harrison reiterated that Sony feels no pressure to price drop, not to mention their on-going mission to convince consumers that PS3s are on store shelves as a result of Sony's hard work to make them available to everyone. In terms of business strategies and hardware design, Harrison stated that Sony has "no regrets whatsoever."
Related articles:
PlayStation 3 Price Cut May Be Ahead
Phil Harrison: We Are Under No Pressure to Drop PS3's Price
D.I.C.E. Summit 2007
The Sony PR and marketing machine, helmed by Phil Harrison, seems to paint a different picture however. Less than a month prior, at the 2007 D.I.C.E. summit held in Nevada, Harrison reiterated that Sony feels no pressure to price drop, not to mention their on-going mission to convince consumers that PS3s are on store shelves as a result of Sony's hard work to make them available to everyone. In terms of business strategies and hardware design, Harrison stated that Sony has "no regrets whatsoever."
Related articles:
PlayStation 3 Price Cut May Be Ahead
Phil Harrison: We Are Under No Pressure to Drop PS3's Price
D.I.C.E. Summit 2007
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